Tag Archives: cookies

Publishing Update – E-Reader Edition

As promised earlier today on Facebook
a Publishing Update!
Big or small, here’s the thing & here we go….
{Coming up – E-Readers & a Big Fat THANK YOU}

Ooh — BOOKS!

How do you like reading recipes?

When it comes to baking & cooking, I’m not particular — I prefer working from a recipe card, a piece of paper, or a book. Most of my recipes have coffee rings and other bits of ingredients decorating their edges. When it comes to working from an electronic screen I don’t mind working from my laptop, and I often do.

About a year ago I asked on the WIBC Facebook page what people prefer to work from — paper, computer screens, recipes written in pen on their forearm, etc. Largely I learned folks prefer paper, and I’m all for it. I am, however, planning to get my book published and As Soon As Possible following up with publishing for e-reader.

I have a little more work to go on my book before analogue publishing, and I’m already taking steps toward the re-format to follow. With this I have been learning that e-publishing is a different game — you have to do all sorts of different things to have your book appear right on an e-reader and there are different things you need to include in the writing — not to mention the things you CAN include …… yep, try to put a web link in your paper book!

*To That End*…. I posted a question on my personal Facebook profile lately asking about what I need to know to reformat my book as an e-book … the answer, A LOT. Okay, so, I’m working on that.

Big Tex – consummate Texas State Fair resident from 1952 to 2012

One of the responses I got was from an e-friend, Aleta somewhere in the great state of TEXAS (<– Note, everything is bigger in TEXAS), very kindly pointed out that to reformat my book for e-reader I would want to see it on an e-reader as I work, and she offered to send me one of her earlier cherished models.

My mom has been using e-readers for years … I’ve helped her figure out a few bugs with downloading her books …. but otherwise I’ve never used one & barely touched the things. I like my analogue books and have a stack of them to plow through. I asked my editor, Linda, if I needed one of these & about taking Aleta up on her generous offer. Short-story made longish by yours-truly, I took Aleta up on her offer and a smart little unit arrived by post yesterday!

Ophiuchs wrasselin’ a serpent with Hercules lending a helping club

This looks like a great device! And now I have to figure out how to work it …?… which, when it comes to electronics, I have a knack for that. I’ll just have to control my temptation to peek at it when I’m not currently working on my practical-publication — gotta get that puppy DONE!

There’s this great thing about finding passion for something & being a DIY’er — you say you want to do something and people come out and volunteer their support. Aleta has certainly helped me to go forward with her support in the new direction of Whidbey Island Baking Company.

Thanks Aleta!
All the Best ~ Don

WIBC on Facebook

The Great State of Texas and Texas.gov

Ophiuchus AKA the Serpent Bearer

Hercules who occasionally lends a helping club

Baked Goods On The Horizon

Products I’m Considering

  • Scones – I considered scones, experimented with them (Blueberry, brown sugar, and a little lemon zest), but I have decided to shelve the idea for the time being – scones only hold (decently) for 24hrs and don’t travel well.
  • Muffins – I’m thinking of a variety of muffins.  Like some of my products I think they’re going to come out in two general classes.  Products that are ‘healthier’ and tasty and tasty products that are relatively no better than other things on the market.  Still, no added preservatives & blah blah blah.
  • Breakfast cookies – I frankly don’t know much about these, but they seem to be quite popular right now.
  • Granola – I’ve been turned on to this idea.  Sounds easy, sounds like something I can express with, sounds like something people enjoy.

GF products

  • Other Cookie Square flavours – Chocolate Peppermint, Lemon Orange, Lemon Ginger, Lemon Cranberry, Peanut Butter Chocolate Chip
  • Experiment with biscotti flavours I’ve had in mind

If you have biscotti flavours or other cookie/baked-good ideas, please send them to me.

Make it Tasty,
Don

WIBC – In-Store Demos

(January 10th & 24th 2015)

I got to do my first in-store demos of my product January 10th & 24th 2015 at Goose Grocery in Bayview on Whidbey Island.

The 10th preceded a professional football game. I’m not a game person but apparently this was an important one locally as the Seahawks were getting into the finals going toward the Super Bowl. I don’t know what the Super Bowl is, but by the name alone I suspect it is a very large bowl and people are very pleased about it. I on the other hand wonder if I can mix a lot of biscotti dough in it &/or fill it with biscotti and serve it to many people. I will set the official WIBC R&D Department on finding out the dimensions of this bowl right away – more will be revealed.

I sampled the January flavour array from WIBC – Double Chocolate, Almond, and Espresso. While I planned to be there for four hours I think I was there for five. It was great! Samples went out every minute. People talked with me about my company. A few even shared ideas they had – I love that! The Whidbey Island County Commissioner met me – COOL – saying that she is pleased to see new businesses on the island and enjoyed seeing mine. A few days later she started a very nice email dialogue and now I’m scheduled to meet with her on the 30th to talk about ways to further my company. All in all it was thrilling to get to this point – nearly two years in the making – getting to tell people about my product and seeing many people enjoy it for the first time. By the end of my time I was nearly out of samples and I had (basically) sold-out Goose’s stock.

January 24th I was back … this time having the nerve to do something in the way of marketing I’ve had in mind since early in the inception … I wore my kilt. I figure my biscotto is not like normal biscotti, so why should my advertising be … plain? Besides, it was the eve of Robert Burns Day (a Scottish poet from the 1700s who is still celebrated today … or, well, tomorrow as it was). My product seemed to get plenty of attention – which I saw as good since I really wanted to not get too much personal attention, kilt attention, or confuse the public. Again, samples flew off the table and much enjoyment was had (yea). By the end of my time I was nearly out of samples and I had (basically) sold-out Goose’s stock.

Here’s a few things with these in-store demos …

  • For all the performing I’ve done, wearing my kilt or as with the first week wearing jeans and a fitted dress shirt, I found myself extremely nervous. I believe in my product, and my baking has already made many people very happy; now that I am doing it professionally I have become very critical and I want it to show well. I want people to give it a chance.
  • When talking with people, while I had some speaking points, I wanted to not be scripted. I wanted to connect with people, and that’s what everyone gave back to me. We talked, we laughed, I told them about my biscotti, some told me some of their flavour ideas and baking tips, and I was flattered to hear many compliments on my biscotti.
  • In my now two demo experiences I’ve found that there is an energy level that comes up as you meet many people and talk constantly about your product. A few hours into each demo I found myself about as dingy as I could possibly be. The experience cooks your brains. Although I was pleased with what went on each day, afterward I was tired. I felt like I had spent all day playing my (bag)pipes at a festival with my Celtic-rock band – high energy, hard work, put all of your passion out. As much as it lifts you up, it can also wear you out.
  • In addition to samples I gave out small bags of my cookie crumbs. I’d look for kids, give these to them, and tell them to take them home and put the crumbs on their ice cream. The kids were pleased with this and so were their parents. No kid was more pleased than one little girl who I saw on the 24th. After I gave her a bag of crumbs she said thank you. Her and her mom came by my table about 3 more times as they did their shopping, and each time she said “THANK YOU FOR MY CRUMBS!” and the whole store knew it. As she passed by my table she did a skipping little dance holding up the bag of crumbs. I hope to never forget her – she was AWESOME!

Until the next one,
Don