Tag Archives: idea

Building Oneself In The Book Business

Rock 'n' Roll baby
Geoff Castle’s 2013 Celtic Xmas Concert in Anacortes, WA – photo courtesy of Chris Terrell

Lately I focused some of my time on studying how to build oneself in the business of self-publishing books — in other words, marketing.

When it comes to gaining attention, my knowledge-base was born out of the music industry — promoting bands, representing albums, and selling my services as a solo Highland bagpiper for people’s life events ranging from weddings to retirement parties and of course funerals.  I applied this DIY gumption and (albeit subtly) my rock ‘n’ roll marketing approach to period of my business when I was producing baked goods, and I have been continuing this into this new endeavour of writing and self-publishing recipe books.


thumbs up for the e-reader
Thanks Aleta!

As you will recall from my 07Nov2017 blog post, an online friend — Aleta — generously offered to send one of her earlier e-readers to me.  She wanted to support my plan to turn my first recipe book into an e-reader edition, and it helps to have a device to view your work as you are converting your book file into an e-reader file.  As I have been learning about the conversion process I have also started learning about other authors publishing and marketing their e-books.  Much to this voracious reader’s joy I have also learned about free e-books!  Among these I have found books and articles on marketing.  This morning I read a marketing article that enhanced both thoughts and plans I already had…

How to Turn your Book into 18 STREAMS of Income
by Kary Oberbrunner

Kary Oberbrunner
Kary Oberbrunner … we haven’t met.

Go-getters, movers and shakers, creative people, and artist have at least two things in common — we all have great ideas to work from and we all make mistakes.  When we learn from our mistakes or learn about mistakes to avoid and-how we all grow!

Kary Oberbrunner’s article “How to Turn your Book into 18 STREAMS of Income” points out marketing mistakes for writers to avoid (like thinking of books as business cards) along with options and opportunities that they may have not realized.  Some of what Mr. Oberbrunner presents in his article I am already familiar with and is parallel to my direction — other elements have shown me new ideas or ways to think differently about things I already know.

His main focus in this article is for writers to turn their books into an income stream.  One morsel — section 2 on ebooks, suggesting why most (every?) author should turn their printed book into an e-book — particularly resounded with my plans and I had an AH-HA! moment.  The gist of the writing was …

“Ebooks are as close as your smartphone. You can read an ebook while standing on a subway, sitting in a doctor’s office, or waiting in line at the grocery store.”

Relative to my recipe book everything before ‘grocery store’ made sense once I read ‘grocery store.

baking books
Recipe Books — JOY JOY JOY!

Folks haul their phones everywhere, and often folks with e-readers haul them everywhere, too.  They might have 100+ books on their e-reader but they don’t haul 100 books everywhere.  Most of the books I have put on my phone duplicate to my e-reader and vice versa.

While I have queried and found that most people prefer to NOT cook or bake working from recipes on an e-screen, it could still be beneficial to have your recipes — or preferably My Recipes (<– I am not above shameless self promotion) — on your phone or e-reader.   Folks don’t haul all their recipe books to work where they think about what they are going to make for dinner, and then haul those books to the grocery store where they double check ingredients they are going to buy.

The big AH-HA! I had was…

I had already planned to convert my book to an e-book, but now I am thinking — PLEASE put my recipe book on your electronic device.  If you don’t want to work in the kitchen from an electronic screen, I understand — to each their own — but bring it with you when you shop, or when you are going to be thinking about what you’re going to make for your friends or family.  Or what you might make for the hottie  in the accounting department at work whom you just landed a date with!

Does it make sense for me to convert my recipe book to an e-book?


All things Kary Oberbrunner

Cling Wrap — A Pro Tip

Cling wrap — ever have problems getting it to stay on your food? Here’s a pro-tip — don’t put cling-wrap on your food, put your food on your cling-wrap!

Yep — all sorts of problems can follow when cling wrap gets pulled out of the box, put over food, torn off … but instead, try this…

On a clean surface clear of other items, put your box of cling wrap down with the opening pointing away from you. Pull a large section out (+/- 2 times the size of the plate you look to cover) and lay it down on the surface, the box will ‘hold’ the other end straight for you. Next, place the plate you wish to wrap *on* the cling wrap and bring the lose end up & over the plate to start covering your food. Rip the other end of the cling wrap off of the box and fold it over the plate & cling-wrap. Repeat as necessary to get everything covered as needed.

A box of cling wrap with a slide cutter makes this easier over those with the saw blade, but with some careful attention those will work just as well.