HAPPY 2019!

New Years can be a bit funny — because what is it really? Another 365 days and 6 hours* past and another to go … a December 31st and January 1st is just the difference of a day … and yet it is also something many of us use as an opportunity. We look to the past to make changes or try something new with the future — and sometimes it’s not so much about the past as it is about trying something new to enjoy. So what does 2019 hold for you? I know a few of the things I’m looking toward…
(* Yes, 6 hours — this is how we get leap year AKA the bissextus or a or bissextile year)

It’s harder to show a picture of the e-book version…

This past October I published my first book — “Make Your Own Darn Good Cookies” — then in mid-December I followed with publishing the e-book version. I’ve had the pleasure of getting to present my book a few times during late 2018, and with the New Year I aim to get more speaking dates. I thoroughly ENJOY getting to talk with other people about baking — getting new-bakers turned on to the idea and talking with old-hats at baking to find out about their ideas!

On the heals of releasing Make Your Own Darn Good Cookies I was compelled to get to work on 2 new books — yes, “compelled“! These were not the next projects I thought I would do, but they were the two that chewed on my mind the most — I was just drawn to them…

But what are they?

I both can and can’t tell you you that…

Yours truly in my other superhero persona… (you can also find me on FB as BagpiperDon BTW)

YES, 2 books, not just 1 …. because that’s how I do things.

One of these books is an ‘official’ Highland bagpipe sheet music book for the local-chapter of a Scottish military origination I’m a part of. The aim of this is not just to create something for my group but ultimately to offer this to the national organization to become all of our ‘official’ bagpipe sheet music book ….. SO, potentially producing and publishing a book for a national (actually international) organization … it’s kind of a big deal!

As for the other book…
(I’m really excited about this project!)

As a performing musician and recording artist I have learned to play certain things close to the vest. I have something in excess of 30 album ideas which I would LOVE to record — and have every intention to produce ….. HOWEVER … I generally don’t reveal those ideas to many if any people beforehand. Why? Simply because I want to make my albums — as opposed to someone hearing my idea, swiping it, and beating me to the punch. This other book is along these lines, but I will tell you this…

So far as I know there is only one other recipe book at all similar to it currently on the market &/or ever before made; it involves cookies which I am developing new recipes specifically for this project.
I may be partnering with another writer for the content of this book.
To fully and correctly publish this book I will have to learn and do things that I previously have only been familiar with however have not otherwise done.
This will probably be a coffee table book. I would like this book to have its own t-shirt. I may not make an e-book version however I definitely would like to make an audiobook version. AND it is my preference to release all of these at the same time.

AND two other things I’m working on…

As an extension of being a professional musician I like to record things — and I do mean ‘things’ being not-music however are sounds I find interesting. I do this under the project name of Archive Of Resonance. I have been a busy boy over the last number of years — both getting things done and sometimes having to put a few things on the shelf. One such thing …. or moreover four such things … are AOR recordings. While there are recordings I have wanted to make*, I have captured four sets of audio which I have wanted to turn into albums …. just that finishing this work has not been a priority. By my guesstimate, each of these need about 20 hours of work. My aim is to work on these over the course of 2019, publish them, and make them available on Amazon.
(*mostly couldn’t because I lacked transportation — but that’s changed now!)

AND LASTLY …

With pivoting WIBC from production baking to writing and publishing books and other products, I knew that I would need to get an Author’s/Musician’s Day Job. I got an initial start on my job search in the fall of 2018 and will be getting back at in during January 2019. This previous start was a decent beginning — I have some leads that look interesting and a decent idea of what my skills apply to. So the future looks …… interesting!

Going Forward!
~ Don

Rock 'n' Roll baby — Geoff Castle’s 2013 Celtic Xmas Concert in Anacortes, WA – photo courtesy of Chris Terrell

Lately I focused some of my time on studying how to build oneself in the business of self-publishing books — in other words, marketing.

When it comes to gaining attention, my knowledge-base was born out of the music industry — promoting bands, representing albums, and selling my services as a solo Highland bagpiper for people’s life events ranging from weddings to retirement parties and of course funerals. I applied this DIY gumption and (albeit subtly) my rock ‘n’ roll marketing approach to period of my business when I was producing baked goods, and I have been continuing this into this new endeavour of writing and self-publishing recipe books.

E-Readers

thumbs up for the e-reader — Thanks Aleta!

As you will recall from my 07Nov2017 blog post, an online friend — Aleta — generously offered to send one of her earlier e-readers to me. She wanted to support my plan to turn my first recipe book into an e-reader edition, and it helps to have a device to view your work as you are converting your book file into an e-reader file. As I have been learning about the conversion process I have also started learning about other authors publishing and marketing their e-books. Much to this voracious reader’s joy I have also learned about free e-books! Among these I have found books and articles on marketing. This morning I read a marketing article that enhanced both thoughts and plans I already had…

How to Turn your Book into 18 STREAMS of Income
by Kary Oberbrunner

Go-getters, movers and shakers, creative people, and artist have at least two things in common — we all have great ideas to work from and we all make mistakes. When we learn from our mistakes or learn about mistakes to avoid and-how we all grow!

Kary Oberbrunner’s article “How to Turn your Book into 18 STREAMS of Income” points out marketing mistakes for writers to avoid (like thinking of books as business cards) along with options and opportunities that they may have not realized. Some of what Mr. Oberbrunner presents in his article I am already familiar with and is parallel to my direction — other elements have shown me new ideas or ways to think differently about things I already know.

His main focus in this article is for writers to turn their books into an income stream. One morsel — section 2 on ebooks, suggesting why most (every?) author should turn their printed book into an e-book — particularly resounded with my plans and I had an AH-HA! moment. The gist of the writing was …

“Ebooks are as close as your smartphone. You can read an ebook while standing on a subway, sitting in a doctor’s office, or waiting in line at the grocery store.”

Relative to my recipe book everything before ‘grocery store’ made sense once I read ‘grocery store‘.

baking books — Recipe Books — JOY JOY JOY!

Folks haul their phones everywhere, and often folks with e-readers haul them everywhere, too. They might have 100+ books on their e-reader but they don’t haul 100 books everywhere. Most of the books I have put on my phone duplicate to my e-reader and vice versa.

While I have queried and found that most people prefer to NOT cook or bake working from recipes on an e-screen, it could still be beneficial to have your recipes — or preferably My Recipes (<– I am not above shameless self promotion) — on your phone or e-reader. Folks don’t haul all their recipe books to work where they think about what they are going to make for dinner, and then haul those books to the grocery store where they double check ingredients they are going to buy.

The big AH-HA! I had was…

I had already planned to convert my book to an e-book, but now I am thinking — PLEASE put my recipe book on your electronic device. If you don’t want to work in the kitchen from an electronic screen, I understand — to each their own — but bring it with you when you shop, or when you are going to be thinking about what you’re going to make for your friends or family. Or what you might make for the hottie in the accounting department at work whom you just landed a date with!

Whidbey Island Baking Company

Tag Archives: Highland

New Year – New Endeavours!

HAPPY 2019!