Tag Archives: marketing

Just Another Magic Monday

Let’s face it — most days are just …. well …. days.  Some good stuff happens, some bad stuff happens … rinse, wash, repeat … not a big deal.  Occasionally there are days when it seems like nothing can go right — UGG! — chin up, do your best to keep moving forward.  And then, every once in a while, there are days where Everything Just Seems To Go RIGHT!  For me, last Monday was one of those days …

Here’s how it went… with a little back-story

Pirate Lance English
Lance English …. Pirate! (he’s actually a nice guy)

Saturday I braved going into downtown Seattle.  In the morning I was going to participate in the St. Patrick’s parade with my S.A.M.S. Post.  The plan for the afternoon was to visit my two friends at the Emerald City Comic Convention who are moving to Toronto at the end of the month — not to mention seeing our mutual friend who’s the current Captain of the SeaFair Pirates.

Yes, it’s true … I know a pirate.

Seattle Center Monorail Space Needle
The Seattle Monorail with the Space Needle in the background

The drive down the island and into Seattle was nice.  Once at the Seattle Center, instead of taking the Monorail as I had originally planned, I opted to walk to the parade staging grounds at the other end of the city located near Pioneer Square.  The slightly-cool and slightly-warm sunny pre-Spring day begged for a walk, and it was lovely!  To be frank, as far as I’m concerned the parade was a poorly planned bust — however it was great to spend time with my fellow S.A.M.S. members and the two ladies who lead us in carrying our banner.  After the parade I was surprise-treated to lunch …

Wow, Cool, Thank You!

Emerald City Comic Con 2019

Catching up with my Canadian friends at ECCC involved crossing a number of fingers.  The convention annually attracts around 95,000 fans* of geek-culture — some of my people — many of whom are wearing impressive costumes that they have personally crafted.  This includes my two friends, so they blended in amid all the heroes, villains, elves, Jedi, and … well, everyone.  Also, the three of us were working with limited electronic communications that day.  Fortunately, everything worked out!  I connected with my friends in the terraced park next to the Washington State Convention Center.  By further luck and happenstance I ran into Chad — an absolute gent, a heckuva photographer, and the man who has taken among my favourite pictures of my Celtic-rock band, Nae Regrets.  As evening neared Christina, Martin, and myself hiked a few blocks away from the convention where we enjoyed dinner together before saying our fond goodbyes.  As opportunity presents, I look forward to visiting them in Toronto.
(* 2018 ECCC attendance according to Wikipedia)

But onto Monday …

The previous week I got my book, Make Your Own Darn Good Cookies, placed in its very first bookstore — The Kingfisher Bookstore in Coupeville, Washington.  That felt great — the beginning of the next state of being a published author!  Also, the owner of Kingfisher — Meg — is an absolute JOY of a person.

Coupeville Public Library
Coupeville Public Library

After a relaxing start to my Monday — delicious in part because we tell ourselves that’s not what a weekday morning is supposed to be like, especially a Monday.  Just before noon I popped over to the Coupeville Public Library.  I wanted to check the status of scheduling the presentation I’ve done with Tom Trimbath on how to self-publish books and e-books. Monday

This is when all the neat stuff began!

I was directed to speak with Debbie, whom I had already understood handled most of the presentation scheduling.  After introducing myself and explaining Tom’s and my workshop she said that she remembered reading my previous submission and wanted to get us in soon.  Somehow it came up that I m currently working on another book, and she asked what that was about.  I explained that it is a collection of Highland bagpipe sheet music featuring military and patriotic tunes and their history.  Debbie immediately asked if I would be willing to present this book.  What she didn’t know was that I had already been thinking about it but hadn’t quite broken the ice on How.  She suggested that this presentation would fit in well at the Oak Harbor library, being close to the Navy base, and that she’d like to host me at the Coupeville library around the 4th of July this year.  I am absolutely flattered to be asked — so now, all the more, I’m pushing to complete this book! Monday

As I went to leave the library — the first time — I saw one of the fellows who works at the library.  I hadn’t really seen him before, but I have heard about him — moreover, I’ve heard about what his wife and he are doing… Monday

Gabriel and Sarah Chrisman
This is one of the many great pictures on the Seattle Times article, I felt this one was the best…

Behind the library help desk sat one Mr. Gabriel Chrisman.  I had heard about his wife, Sarah, who writes books about the Victorian era.  The amazing thing is that they live their lives — not completely — much in keeping with 1880/1890s period.  I stopped to pass on to Gabriel that I was aware of his wife’s writing and that I admire what they’re doing (sadly some people don’t understand while other’s have been regrettably worse).  Our conversation turned to asking Gabriel if he might help further research a bagpipe tune I need information on for my military & patriotic music & history book.  Gabriel was intrigued by my query and asked me to send him my notes.  He was also interested in the book I’m working on and apparently can get behind hosting my presentation.  While I left at this time, we spoke into the afternoon — but that happened later … Monday

Kingfisher Bookstore Coupeville
Meg at Kingfisher Bookstore in Coupeville

When I left the library — this time around 1230 — I saw a notice about an event I had forgotten about.  Meg, the owner of The Kingfisher Bookstore was presenting a book-related topic starting an hour later.  I raced home — I needed lunch and more-presentable clothes — and I raced back!  Making it through the door just before her presentation started, I was able to let Meg know I was there to support her topic — and she met me with her immutable smile just as I had found it the week before. Monday

Meg’s presentation was fun and enlightening — and part way through took a walk a few blocks over to her bookshop.  The weather was warm and bright; we got to see more of her shop and the historic building it’s in.  I spoke with Gabriel more and also stuck around after the presentation.  Meg and I spoke about a number of upcoming things.  There’s an arts and crafts festival in Coupeville during the summer and we discussed how she might bring people into her shop.  She said she would like to host book readings and possibly small music performances and would like to feature me (see “Tom” below).  I told her that Tom Trimbath and I have talked a bit about starting to do podcasts about all-things having to do with writing, authors, bookshops (etc) on Whidbey Island.  Meg said she’d like to start a small book publishing company on Whidbey and I said that I’d like to be a part of that. Monday

Tom & Jerry, pinch
By the time I left Meg’s shop I was pretty much dancing and pinching myself just like Tom here…

Monday was MAGNIFICENT — and there’s more to come!  And since then…

  • Wednesday March 20th I received a call from Robert, a college friend of mine.  He’s in his 4th round in higher-ed, part of his foci is marketing, and he wants to do a project on my Make Your Own Darn Good Cookies book.
  • Over this past weekend I got in touch with my friend, Rick.  He loves history and is involved with curation of local early settlers with the Doc Maynard Society.  When he found out about the bagpipe sheet music and tune-history book I’m working on he said he would be interested in that and that people from his historic society would be, too.  Do I hear another presentation date in the works?

Loads of good things in the works!  Some of which has to do with presentations I’ll possibly be doing.  So that in mind, if you’d like me to present or my bagpipe sheet music and history book once it’s ready, maybe you’d do well to get on my calendar now — contact me.

Podcasts For Authors

click-click clickedy click-click Click!

I’m fortunate to be friends with other folks who are budding authors — and since publishing I have also come into contact with some established authors (like Craig Gordon, whom I recently blogged about). Something that’s really cool is that everyone is asking everyone questions and loads of people are happy to help with what they know!
(See my “PPS” below — I’ve even gotten into it!)

Recently I asked Nick Marsden a few questions and he suggested podcasts by Joanna Penn. This was a wonderful suggestion and I’m grateful to Nick for making it! Since Nick’s suggestion I have only heard 2 of Joanna Penn’s podcasts.  The content fit my needs well, and looking at the list of her other podcasts I want to listen to all 400+ shows ASAP! Interesting interviews and all sorts of topics that speak to my writing interests.

By The Way …
Here are Nick and Joanna’s important links

If you’re a new author, an author who is already on their way, or someone who is questioning if they should write ‘that first book’, I encourage you to check out Joanna Penn’s podcasts — and take off on your journey!

PS — If you have suggestions of other podcasts for authors on the topics of writing, publishing, marketing, and more, please let me know 🙂
PPS — I’ve been contacted by new authors across the country and around the world for information on self-publishing — how cool is that?!?  I’ve directed them to the presentation I did with Tom Trimbath — which is coming up again …)

The Creative Penn Podcast: Writing, Publishing, Book Marketing, Making A Living With Your Writing

Things Now, Soon, and 2019

Happy Sunday Morning!

Yes, I can say that — which probably means the coffee has kicked in ….

Sundry things to chatter about today…

As you’ve heard my first recipe book is out in both paper & e-book form AND that I am not one to take a break — yes, I’m already working on 2 future books! As with any time two or more projects are running concurrently, sometimes one project takes a lead over the other. Of these two books, one is a recipe book and the other is a Highland bagpipe sheet music book. Since publishing “Make Your Own Darn Good Cookies” on Amazon I have mostly worked on the future recipe book — and I’m Thrilled about its developments! During the past week I’ve realized that the sheet music book is rather close to being done along with having a higher priority. There is some ‘heavy lifting’ to do on this project and everything is ready for it to happen — SO — I’m pressing forth on this as time allows. This is also good because…

Tomorrow I’m meeting with Tom Trimbath — my friend and self-publishing coach — first time in 2019! Getting to work with Tom is great — he’s a wonderful soul full of mirth and insight. I’m looking to talk with him about this sheet music book (since it’s a rather different project) along with our interests in presenting our books and how-to-self-publish topic at various locations in 2019. I hope he’s ready for tomorrow as I’ve already drawn up a list of things to ask and talk with him about!

Last and Certainly Not Least…

Over the past few days I’ve gotten to chat online with my friend, Donna.  This is the very-same Donna in Scotland who you will read about in the Acknowledgments section of Make Your Own Darn Good Cookies.  As it turns out she’s had my book for a number of days and didn’t know that she was on my Thank You list — she had spent all this time going through my recipes and stories.  When it comes to websites and web-marketing, Donna is as smart as a whip*!  She took a quick look yesterday here at WhidbeyIslandBaking.com and noticed a few improvements that could be made.  Donna went further to say that she could do a review of my site along with giving me a slew of web-marketing tips.  While I have learned a good bit of marketing from being a professional musician, I believe that one can always learn more — and quite frankly, I know rather little when it comes to online-marketing.  SO… I’m excited to be working with Donna over the coming days and weeks to both improve this site and my web-marketing skills — and, as in my book, once again I ought to say Thanks Donna!
(*She’s also one heck of a photographer!)

Building Oneself In The Book Business

Rock 'n' Roll baby
Geoff Castle’s 2013 Celtic Xmas Concert in Anacortes, WA – photo courtesy of Chris Terrell

Lately I focused some of my time on studying how to build oneself in the business of self-publishing books — in other words, marketing.

When it comes to gaining attention, my knowledge-base was born out of the music industry — promoting bands, representing albums, and selling my services as a solo Highland bagpiper for people’s life events ranging from weddings to retirement parties and of course funerals.  I applied this DIY gumption and (albeit subtly) my rock ‘n’ roll marketing approach to period of my business when I was producing baked goods, and I have been continuing this into this new endeavour of writing and self-publishing recipe books.

E-Readers

thumbs up for the e-reader
Thanks Aleta!

As you will recall from my 07Nov2017 blog post, an online friend — Aleta — generously offered to send one of her earlier e-readers to me.  She wanted to support my plan to turn my first recipe book into an e-reader edition, and it helps to have a device to view your work as you are converting your book file into an e-reader file.  As I have been learning about the conversion process I have also started learning about other authors publishing and marketing their e-books.  Much to this voracious reader’s joy I have also learned about free e-books!  Among these I have found books and articles on marketing.  This morning I read a marketing article that enhanced both thoughts and plans I already had…

How to Turn your Book into 18 STREAMS of Income
by Kary Oberbrunner

Kary Oberbrunner
Kary Oberbrunner … we haven’t met.

Go-getters, movers and shakers, creative people, and artist have at least two things in common — we all have great ideas to work from and we all make mistakes.  When we learn from our mistakes or learn about mistakes to avoid and-how we all grow!

Kary Oberbrunner’s article “How to Turn your Book into 18 STREAMS of Income” points out marketing mistakes for writers to avoid (like thinking of books as business cards) along with options and opportunities that they may have not realized.  Some of what Mr. Oberbrunner presents in his article I am already familiar with and is parallel to my direction — other elements have shown me new ideas or ways to think differently about things I already know.

His main focus in this article is for writers to turn their books into an income stream.  One morsel — section 2 on ebooks, suggesting why most (every?) author should turn their printed book into an e-book — particularly resounded with my plans and I had an AH-HA! moment.  The gist of the writing was …

“Ebooks are as close as your smartphone. You can read an ebook while standing on a subway, sitting in a doctor’s office, or waiting in line at the grocery store.”

Relative to my recipe book everything before ‘grocery store’ made sense once I read ‘grocery store.

baking books
Recipe Books — JOY JOY JOY!

Folks haul their phones everywhere, and often folks with e-readers haul them everywhere, too.  They might have 100+ books on their e-reader but they don’t haul 100 books everywhere.  Most of the books I have put on my phone duplicate to my e-reader and vice versa.

While I have queried and found that most people prefer to NOT cook or bake working from recipes on an e-screen, it could still be beneficial to have your recipes — or preferably My Recipes (<– I am not above shameless self promotion) — on your phone or e-reader.   Folks don’t haul all their recipe books to work where they think about what they are going to make for dinner, and then haul those books to the grocery store where they double check ingredients they are going to buy.

The big AH-HA! I had was…

I had already planned to convert my book to an e-book, but now I am thinking — PLEASE put my recipe book on your electronic device.  If you don’t want to work in the kitchen from an electronic screen, I understand — to each their own — but bring it with you when you shop, or when you are going to be thinking about what you’re going to make for your friends or family.  Or what you might make for the hottie  in the accounting department at work whom you just landed a date with!

Does it make sense for me to convert my recipe book to an e-book?

OH YEAH!

All things Kary Oberbrunner