I had an amusing revelation about my coffee-of-late — frankly it was also kind of gross …. so of course I had to share about it here! And it is cookie related by the way …..
I recently got on a crinkle kick. Growing up, my mom made chocolate crinkles as one of our Xmas cookies, and they were AMAZING! I’m not clear if crinkles are considered strictly-Xmas cookies, however going toward my next recipe book I’ve been developing an assortment of flavours — Lemon Crinkles, Orange Crinkles, Ginger Molasses Crinkles, modifications on the classic Chocolate Crinkle… Only one problem — the powdered sugar keeps cooking into my cookies and disappearing.
Chocolate Crinkles
I made mention of this problem on my personal Facebook profile and received a remark back — that if you mix a little cornstarch into your powdered sugar it won’t melt into the cookies. So the last time I experimented with with a crinkle recipe I gave this cornstarch trick a try — and had No Luck. In fact, it seemed like it melted in MORE. At best I had spots of powered sugar on the cookies. The worse part was that I had made up a cereal bowl size mixture of powdered sugar and cornstarch and had a TON left over!
My cookies kinda looked like this fella and — aside from the blotchy sugar — about as happy!
Not my actual bowl of confectioners sugar, but doesn’t the picture look nice with my blog post?
Lately, to use this bowl of corn-starched powered-sugar up I’ve been putting it in my coffee. Big deal, right — it’s sugar, and the cornstarch won’t hurt me — so what?!?
What happens when you put cornstarch into something hot — like hot water? It clumps, it thickens still but it thickens to itself — I didn’t even think of that! Yeah … if you don’t want dubious coffee-tasting sludge in your coffee …. this is not a way to use up the bowl of corn-starched powdered-sugar.
It is said that there is no perfect book and that every book has an error in it somewhere. Make Your Own Darn Good Cookies has been out for a month now and I have found a few mistakes — as follows.
The recipe reads “4 cups – 480 ml All-Purpose Flour”. There is a mistake in the conversion to metric and it should read “4 cups – 960 ml All-Purpose Flour”.
COOKIE SQUARES ERRORS
The conversion for 2 1/3 cups flour is frequently incorrect. It often reads 650ml while it should be 560ml.
This can be found in the following Cookie Square flavours – Almond Cranberry, Brunettie, Butterscotch Blondie Coffee, Cranberry Orange, Dirty Blondie, Lemon, Mint Chocolate Chip, and Strawberry Lemonade.
ASTERISKS TO NOWHERE
In “Chris & Arne’s Fabulous Cheeseburger Soup” and “Chris & Arne’s Fabulous Chicken Bacon Burger Soup” you will find asterisks (you know — these ***) next to “cheese” in the ingredients. There is nothing below that these lead to.
Geoff Castle’s 2013 Celtic Xmas Concert in Anacortes, WA – photo courtesy of Chris Terrell
Lately I focused some of my time on studying how to build oneself in the business of self-publishing books — in other words, marketing.
When it comes to gaining attention, my knowledge-base was born out of the music industry — promoting bands, representing albums, and selling my services as a solo Highland bagpiper for people’s life events ranging from weddings to retirement parties and of course funerals. I applied this DIY gumption and (albeit subtly) my rock ‘n’ roll marketing approach to period of my business when I was producing baked goods, and I have been continuing this into this new endeavour of writing and self-publishing recipe books.
E-Readers
Thanks Aleta!
As you will recall from my 07Nov2017 blog post, an online friend — Aleta — generously offered to send one of her earlier e-readers to me. She wanted to support my plan to turn my first recipe book into an e-reader edition, and it helps to have a device to view your work as you are converting your book file into an e-reader file. As I have been learning about the conversion process I have also started learning about other authors publishing and marketing their e-books. Much to this voracious reader’s joy I have also learned about free e-books! Among these I have found books and articles on marketing. This morning I read a marketing article that enhanced both thoughts and plans I already had…
How to Turn your Book into 18 STREAMS of Income
by Kary Oberbrunner
Kary Oberbrunner … we haven’t met.
Go-getters, movers and shakers, creative people, and artist have at least two things in common — we all have great ideas to work from and we all make mistakes. When we learn from our mistakes or learn about mistakes to avoid and-how we all grow!
Kary Oberbrunner’s article “How to Turn your Book into 18 STREAMS of Income” points out marketing mistakes for writers to avoid (like thinking of books as business cards) along with options and opportunities that they may have not realized. Some of what Mr. Oberbrunner presents in his article I am already familiar with and is parallel to my direction — other elements have shown me new ideas or ways to think differently about things I already know.
His main focus in this article is for writers to turn their books into an income stream. One morsel — section 2 on ebooks, suggesting why most (every?) author should turn their printed book into an e-book — particularly resounded with my plans and I had an AH-HA! moment. The gist of the writing was …
“Ebooks are as close as your smartphone. You can read an ebook while standing on a subway, sitting in a doctor’s office, or waiting in line at the grocery store.”
Relative to my recipe book everything before ‘grocery store’ made sense once I read ‘grocery store‘.
Recipe Books — JOY JOY JOY!
Folks haul their phones everywhere, and often folks with e-readers haul them everywhere, too. They might have 100+ books on their e-reader but they don’t haul 100 books everywhere. Most of the books I have put on my phone duplicate to my e-reader and vice versa.
While I have queried and found that most people prefer to NOT cook or bake working from recipes on an e-screen, it could still be beneficial to have your recipes — or preferably My Recipes (<– I am not above shameless self promotion) — on your phone or e-reader. Folks don’t haul all their recipe books to work where they think about what they are going to make for dinner, and then haul those books to the grocery store where they double check ingredients they are going to buy.
The big AH-HA! I had was…
I had already planned to convert my book to an e-book, but now I am thinking — PLEASE put my recipe book on your electronic device. If you don’t want to work in the kitchen from an electronic screen, I understand — to each their own — but bring it with you when you shop, or when you are going to be thinking about what you’re going to make for your friends or family. Or what you might make for the hottie in the accounting department at work whom you just landed a date with!
Does it make sense for me to convert my recipe book to an e-book?
